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Wayfair Partners with Kin Community to Launch Home Makeover Show Created and Hosted by Christiane Lemieux
“Overhaul” Series Breaks New Ground in Content to Commerce for Home Furnishings and Décor
Boston, MA — May 8, 2015 — Wayfair (NYSE:W), one of the world’s biggest online destinations for home decorations and stylistic layout, in association with Kin Community, the #1 ladies’ way of life multi-stage feature system, today declared the dispatch of another home plan arrangement made and facilitated via Wayfair’s creative director, Christiane Lemieux. The presentation scene of Overhaul showcases a sensational home makeover for one of YouTube’s most pined for inventors and way of life identity, Rosanna Pansino, offering groups of onlookers the chance to flawlessly shop the included furniture and home style on the web.
The launch of Overhaul and our association with Kin Community takes substance to business to a totally new level by making the most recent in home design and furniture more available than any time in recent memory,” noted Christiane Lemieux, official inventive executive of Wayfair and organizer of DwellStudio. “Together we are bringing shoppable outline thoughts and motivation specifically to exceptionally connected with gatherings of people through a totally new organization that permits viewers to straightforwardly connection to and shop items included all through the makeover.”
“This coordinated effort unites the home design ability from Wayfair with the unimaginable fan engagement of Rosanna and Kin Community, making substance for the DIY and style lovers that flourish on YouTube,” said Vickey Montgomery, Head of Industry, Retail, Google.
“Kin Community genuinely is a group uniting two of our top ladies’ way of life makers to make unique and exceptionally credible substance,” said Sarah Passe, VP of Business Development at Kin Community. “This inventive coordinated effort with Wayfair, exploits Christiane and Rosanna’s solid computerized skill to draw in their groups of onlookers in new encounters, while increasing master tips from Christiane and seeing a side of Ro they been clamoring for.”
“It has been amazing working with Christiane and Wayfair,” included Pansino. “I trust my viewers will be energized see off camera and experience all the fun we had with the home makeover. Christiane had the capacity change my home into something both delightful and practical.”
Overhaul will offer viewers a glance at the most recent styles and patterns in home stylistic layout and reveal room makeovers and creative configuration answers for big names and other way of life influencers over an assortment of classifications. The system and association with Kin Community is the most recent substance to business activity for home retailer Wayfair and is the first “shoppable” YouTube arrangement committed solely to home plan, decorations and stylistic layout.
The Overhaul arrangement will dispatch this Saturday, May 9, with three synchronous feature transfers. Family Community’s channel will highlight the first Overhaul scene, Christiane’s channel will include a percentage of the best “how-to” features, Rosanna’s channel will uncover a complete house visit and Wayfair’s channel will highlight the items. All groups of onlookers will have the capacity to snap specifically from every feature to the “Kinfolk Store” on Wayfair.com to buy the items straightforwardly.
About Kin Community
As the global leader in women’s lifestyle, Kin Community empowers creators around the world to do what they love. Kin brings together the top lifestyle creators to deliver high-quality, female-focused video content across lifestyle verticals including food, health, beauty, parenting, home and entertainment. Kin reaches women in honest and inspiring ways and fosters new online video talent to produce custom content programs with major brand advertisers.
Founded in 2007 and based in Santa Monica, CA, Kin Community is backed by Corus Entertainment, Mayfield Fund, General Catalyst Partners, Rustic Canyon Partners, Atomico and Emil Capital.
Wayfair Inc. offers an extensive selection of home furnishings and décor across all styles and price points. The Wayfair family of brands includes:
Wayfair.com, an online destination for all things home
Joss & Main, an online flash sales site offering inspiring home design daily
AllModern, a go-to online source for modern design
DwellStudio, a design house for fashion-forward modern furnishings
Birch Lane, a collection of classic furnishings and timeless home décor
Wayfair is headquartered in Boston, Massachusetts, with additional locations in New York, Ogden, Utah, Hebron, Kentucky, Galway, Ireland, London, Berlin and Sydney.
About Rosanna Pansino
Award-winning online personality Rosanna Pansino is the creator and host of the Internet’s most popular baking show, Nerdy Nummies. With more than 52 million monthly views, 3.9 million subscribers, and 750 million total video views, Rosanna has quickly become one of the top three most watched female influencers on YouTube.
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